In physics, there is a famous principle called least action. In laymen’s term, it is called the path of least resistance. That sums up my career as a scientist — doing things effectively means, in my case, doing things lazily.
In gymnastics, the situation is the opposite. The athelete chooses the most difficult way to impress the judges and crowd. From a physicist to a gymnast of sort is my jump from one extreme to the other. And I enjoy the challenge.
To many, picking fashion as my next challenge is completely irrational, if reason is solely based on visible traces of history. For a gymnast, it is called daring, even necessary — without difficulty, without attempting where others have failed or have not even imagined, life as a gynmast would be a waste. A life lived in the safe mode is a life unaware of the frontiers, the cutting edge, the other side of the thrill…
To compound the difficulty, we started our business as a pure play — an online boutique. Thousands of such stores exist online. Starting from scratch, the bottomest of bottom, gives us a challenge that makes life, well, a series of actions of living.
In this blog, I would like to document how our enterprise moves from an altitude of zero to whatever height it will eventually reach. As said before, we started with a vision. We also started with the mindset of a gymnast — we want difficulty to be a positive force that extracts the best and ultimate from ourselves.
Billions know the Internet is irreversibly changing the way we live. Millions use it actively. Thousands want to build wealth through it. Our story, still unfolding, is a small grain of sand in this vast beach. Yet, a grain is not necessarily equal to all other grains in the sand, especially the one bold enough to tell its story to the world. Here we are. We have a vision that fashion can be and needs to be enriched. We have the gall to break out of the safe mode and start something that is on the knife’s edge. And we want to share our experience with the many thousands who would like to know how to build an ecommerce website, how to generate traffic, how to attain top google ranking, how to generate sales, how to grow, and ultimately how to make life utterly exciting and meaningful.
All wise men have the same age: Old enough not to fear death, not old enough not to love living. Living is to answer the challenge of tomorrow. Tomorrow’s challenge is to add another entry in this blog.
